Customer Appreciation – It Matters

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I’d like to start by thanking all of you that read my stuff with any consistency.  I never expected to meet so many consultants that tell me they read my stuff before I ever met them.  It’s humbling and ego boosting all the same time 🙂  That being said, I was a Charlotte Checkers game, and they had a skate with the Checkers event after the game.  Well, it was hard fought game, the Monsters played rough, and the Checkers lost a close game by a late goal.  All and all, for the average person, it would have been disheartening, depressing, pick your own word for it.  Well, all the players game out with smiles on their faces, sharpies in hand and gladly signed jerseys of young and old fans alike.

It didn’t hit me until later that this is the ultimate in customer service.  These guys were tired, bruised and beaten, but they still came out and happily hung out with their fans.  Why?  you might say that they have to do it, it’s in their contract, or somehow else they were obligated.  You might be right, but I look at it the other way.  They are a minor league team in a southern state.  Hockey isn’t the biggest sport in the area…  it might not even be in the top 5, so they know the importance of taking care of their fans.  They realize that the loyal fans help keep them employed playing the game they love.

How is this any different from a small business?  It’s all about serving the customers you have, and then growing your business to new customers.  Why do I mention this?  because small business is tough and I’ve been reading it in more and more locations, the best place to find “new” customers is in your existing customer base.  Never, Never neglect them.  They bought from you when few others did, and they deserve your attention.  More importatnly, they may buy your next product if you serve them well enough.  So, take care of those customers and they will take care of you.

thanks for reading,

As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,

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