This is a question I personally struggle with, because like so many of my friends remind me, I don’t think like everyone else. For me, I don’t like to be pestered, but at the same time, if someone pings me once a month or so, it helps keep things fresh in my brain. But I’m curious, is that enough communication when I want prospects to remember me?
Currently, for any of my potential prospects, I try to ping them with a short email every month or two. And then I try to send out a mailchimp email every few weeks as well, something that might talk about a feature of my product, or a common problem in service or production.
I’m curious, what’s too much vs. not enough in your world?
Thanks for reading,
As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,Mike
IMO – Every case is different, and you need to personalize your communications strategy.
If I tell a software vendor I like the package, but my new budget cycle planning doesn’t start until September, but they keep calling me every month between now and then, I eventually just program their number to go to voicemail and add their e-mails to a spam list. Or I unsubscribe from their mailing list outright (per your recommendation post a while back…BTW…that’s worked AWESOME!)
I would say quarterly communications are fine – unless you’ve been given a specific date to contact them. Means you need to put in a CRM system with lead & opportunity management to track feedback 🙂