This is a question I personally struggle with, because like so many of my friends remind me, I don’t think like everyone else. For me, I don’t like to be pestered, but at the same time, if someone pings me once a month or so, it helps keep things fresh in my brain. But I’m curious, is that enough communication when I want prospects to remember me?
Currently, for any of my potential prospects, I try to ping them with a short email every month or two. And then I try to send out a mailchimp email every few weeks as well, something that might talk about a feature of my product, or a common problem in service or production.
I’m curious, what’s too much vs. not enough in your world?
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