Adwords – Testing a new Product Idea

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I’m sure I’ve mentioned it before, but it is incredibly easy to waste days, weeks, months or even years on a good idea that no one is interested in.  Believe, I know from experience (in case you haven’t noticed the name of my blog.  ha ha ha).  So needless to say, I’m always looking for tricks to make sure I don’t make the same mistakes again.

I recently came across a great idea from my Google Adwords book.  The idea is so simple, that it’s worth all the money spent on the book =)  Here’s the idea…  when you come across that great idea, before you spend 100’s of hours creating it, you go down a different path first.  You spend a couple hours building a web page to “promote” your idea.  You can even sell it like it already exists.  Then, go set yourself up a google adwords campaign (if you haven’t already).  Then, just create some ads for your new idea.  Like every good ad, make it compelling and sell the idea.

Now, you can get real world feedback on your idea.  First check your clicks and see if anyone is interested in the idea.  Then you can see if anyone is willing to take the next step to contact you.  Then you really know you have a winner.  If it doesn’t take on the first try, remember to tweak your ads for a while.  Also, tweak your website for new ideas or variations on the theme.  When your idea is “mature” enough, you’ll be getting clicks in your campaign.  That’s when you know it’s worth investing the time.  If despite all your best efforts, you get few clicks or no interest, you know that idea wasn’t what the market was looking for.  It doesn’t mean it was a dud…  maybe just ahead of it’s time, or maybe just needs a different spin.  Shelf it for a while, and if you still love it, try again.

Thanks for reading.

As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,
Mike

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