Earlier in the year, I published my first article. I went through all the iterations for editing and rework, and finally got approved. I even got paid for it, so that made it really feel good. I started putting out some press on my article, tried to get people to go out and read it, but the response was underwhelming… so I just let it go, and started focusing on the book. Don’t ask me why, but today I went to go look for that article. If you’re interested, check out the link. What finally hit me is that where you publish makes all the difference.
I published at a place called SAP Insider. They specialize in SAP, so it seemed logical. What I didn’t fully grasp is that this isn’t People magazine that you walk in, pay $3 for and leave. Today I went and was going to sign up, and realized that it’s a $1000/person/area (they have multiple different tracks depending on your interests). YIKES!!! unless you company is paying the invoice, no one is going to pay $1000 to read my article, no matter how good it is 🙂
The experience was absolutely worth it, but if you’re doing articles to get your name out there, pay close attention to who can read it… I don’t really know how many people have subscriptions to SAP Insider, but it certainly didn’t seem to be my general audience.
thanks for reading,