Maintaining the Website

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I recently started to revamp my website (thanks Jeff).  Until just recently, I didn’t realize just how out of date it was.  That doesn’t even account for all of the things that just were not set up well enough.  But it brings up a great point.  If you have a website, how often do you update it?

Now, until recently, I know that I have barely touched mine in about 12~16 months.  I’ve gone through and added new comments on some of my products, and even added a new page for something I recently did.  But now that I look at it, it’s not nearly often enough.  More importantly, if you don’t renew your content, why would anyone come visit?  you make get the occasional new reader, or someone directed there from a link, but if you want to establish yourself as a brand, you need to make sure people want to visit.

Now, this site has had the added bonus of my blog.  That doesn’t change the fact that this site could use a significant overhaul as well, but one thing at a time.  My site doesn’t have a blog, it only has my products.  And since I can’t develop fast enough to have new content on a weekly or even a monthly basis, it tells me that I need to revisit my site more often.  Even if it’s just changing some images on the home page, talking about the latest event I attended, or whatever.

Now, I’m not crazy enough to believe that people will be following my site religiously.  I’m feeling pretty lucky that I have some of you as steady readers.  But, the way I look at it, if I change things up at least quarterly, it might encourage people to at least scan the home page.  And that would be a victory to me.

My question to you guys…  how often do you update your site?  It doesn’t have to be a complete overhaul or new theme, but at least go back and revisit every page and verify the content, maybe change some text, or add a new picture.

Thanks for reading,

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