For my loyal readers out there, you might remember I did post about using Linked-In. I even contracted a company called SBS, to help increase my presence out on Linked-In. In general, the experiment has had mixed results. I got connected to a lot of people… but not necessarily the right people. So now I begin the refinement process. I used SBS again, this time to tag all of my contacts, given my criteria. What resulted is a manageable list of people that I can work to build relationships with.
Now for the fun part. How do you go about building that relationship? Well, I’ve been using my Blog for a couple years now, pumping out tons of SAP and business information that I’ve learned over the years. I think it’s start… The next thing I’ve been doing is reaching out to all of my peers. No good product designer can work in a vacuum. So I’ve been finding all of the PP and SM people I can to have them look at what I’ve done and suggest how I can improve it. In a perfect world, they look at it and say “That’s exactly what we need, how can I buy it?”. I haven’t heard that yet, but I’m still hoping. 🙂
The piece I’m currently working on (and really should have done this long ago) is to connect with all of the contacts I got from the trade shows we’ve attended. I’ve done targeted users, but now I’m attempting to use Linked-In as my platform to give more information to those connections. This is another opportunity for me to build credibility. If people see my blog day after day, they will start to realize I know what I’m talking about, and can provide solutions to help them… at least that’s the plan.
If anyone out there knows linked-in, I’d love to hear how you use it for business and marketing. So far, it’s a great way to find headhunters. I”m hoping the same can be said for customers 🙂
Thanks for reading,As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,