Learning to Market – baby steps

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Well, my continuing adventure of trying to sell my first product is certainly no cake-walk. I really thought the hard part was designing a good product. Turns out, it’s a lot tougher to find customers than to build something. Right now, I’m working on my “Consumer Awareness Guide”. I got this tip from an audio program called Piranha Marketing. I’ll talk more about audio programs a different day. Anyway, the Consumer Awareness guide is basically a couple page educational document to give to prospective customers. In essence, it’s a document to convince someone they need my services without actually selling. Not as easy as it sounds. You have to start by figuring out a lot of mistakes that people make and explain those mistakes. Short story, by educating your potential customers, you build rapport and credibility. I’m trying to finish mine now. If you want a copy, please let me know. I’d be happy to send you one… =)

As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,

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