After reading more of the book Traction, I find myself in a typical position… how do I possibly keep up with everything I need to be doing? Between the day job of consulting, running the night business, and still finding time for family and maybe even a hint of social life, it doesn’t leave much time for sleep.
Well, after reading more, I’m finding that the idea isn’t to accomplish everything. It’s to accomplish the most important things. I know I’ve written on it before, but I often need a reminder. You have to prioritize and only worry about the top priorities. Of course, this gets more complicated when you can’t decide what is the most important. Obviously, the day job and family have to come first. So that leaves limited hours to get the other stuff done. So if you only have 3 hours a day to work on your business, what should you do?
Well, I’m learning, even though it’s painful, that sales and marketing has to be job one. If you have someone else taking care of that for you, good for you. But if much of that burden falls on you (like it does me), it means that emails, calls, if you are lucky, maybe even face to face appointments have to be the top priority. After that, then comes the highest priorities to support sales. For me, it’s currently setting up the free trial groundwork. This means some coding, LOTS of testing, and of course legal paperwork. But, I have to remember, above all, make those touches to m prospects. Without customers, it’s just a hobby. And I want to have a successful business. At the end of the day, don’t worry about getting everything done. Just worry about getting the important things done. Everything else will either move up in priority, or will fall off the list because it wasn’t really that critical.
Thanks for reading,
As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,Mike