Now that I’ve been experimenting with Mail Chimp further, I have another valuable lesson. If you have an old list, don’t be surprised if your account is temporarily suspended. I just had it happen to me with the last newsletter I sent out. I imported my list into Mail Chimp to test my list. I purposely didn’t filter out the returned names I’ve received in the past, thinking that maybe Mail Chimp could get through where I couldn’t. Ooops. I ended up getting 40% of my list bouncing, and instantly my account got put on hold until I could explain what happened. I explained that it was an old list that I hadn’t really been emailing in a while. They were ok with that. Also, note that you get 2 warnings and then your account is shut down. So, play by the rules. it’s for everyone’s benefit.
The other thing I learned is that you can NOT include any names that you did not gather personally. I recently did a marketing campaign with SAP EcoHub that resulted in some names (I’ll tell you more about that later). Because there was a third party involved, I had to remove those names from my Mail Chimp list. Another valuable lesson learned for me.
On the bright side, for the time ever in my newsletter I can see how many people opened it, someone else takes care of any returned mails and unsubscribes, and I can even see if they’ve clicked into my link for the rest of the article. I love Mail Chimp, but I’m still learning.
I recommend checking them out. Now that I’ve cleaned my list pretty well, I’m going to look at doing a pay as you go auto responder. I need to get more details on if I still get 12,000 newsletter, and pay for the auto-responder, or if you lose that benefit when you start paying (I certainly hope not).