For those of you that know me, you know that I am far from a sales/marketing type person. I’m an engineer/computer programmer. So this journey of sales and marketing has been a challenging. My friend Justin and I have been doing this on-line program called the remarkable marketing blueprint. All of the information is solid, and useful. The hard part as been trying to apply it to what I do. I’m not really a writer, or a hard-core blogger. I don’t sell small products or services for the masses. I do highly specialized service and applications for a LARGE computer program. What I have found is that there is more in common than I ever expected.
Because of that course, I actually took the time to put together my first auto-responder course. Sounds easy right? just spew out stuff that know by heart, and drop it into mail program. Well, for me, that was hardly the case. In order to try to make the content worthwhile, I spent a lot of time coming up with the topics to talk about, getting screen shots and collecting all the relevant data to the subject. In short, I spent about 10 times longer building this than I expected. Don’t get me wrong, I would do it again. Even sharpening my skills (and like so much of this blog) it’s a notebook to remind me how to do things if I forget =)
Well, I’ll touch a little on the technical side as well. I chose to build a web page for each of my E-Course Lessons. I then did a small email with the first paragraph or two from the auto-responder with a link to the page. I did this for 2 reasons, and my thinking may have been flawed. So if anyone reading this actually knows how to do this stuff, please feel free to give me some constructive criticism (go easy on me… it’s my first time). First, I wanted to get people to my website, so they could see everything I had to offer, including the blog, newsletters, and of course my products. Second, Mailchimp has this really cool feature that tells me if anyone clicks on a link from my email. This gives me a heads up if anyone is actually reading the stuff, or if just getting the emails.
So far, I have about 4 people that signed up. You have to start somewhere 🙂 if you’re interested in learning how to improve your SAP SM, give it a read. You might just learn something,
thanks for reading,
Mike