As always, when I talk to my buddy Justin, he hits me with ideas that I wish I came up with myself. We were talking recently about how the software business was doing, and as normal, I explained it’s not where I want it to be. I’m still a very small company, struggling to find the right people to talk, thus it’s very hard to get my foot in the door. Well, he took me backward, and asked if I knew I was in the right space? was my idea legit today? Do I need to thinking about a major pivot…
Well, naturally, I got a bit uncomfortable. I’ve been working on this stuff for so long, making it better, adapting to the new technology, etc… It’s hard to imagine giving all of that up. But at the end of the day, I have to consider it if there really isn’t a market for what I’m offering. So I explained that I was going to just attend some ASUG meetings, not sponsor, but rather just check them out and talk to people as peers, rather than as a vendor.
That’s when he hit me with 2 simple questions to ask people.
- What’s your biggest issue or complaint? or Why are you here today?
- What’s your company’s biggest issue? or Why did they send you here today?
These 2 simple questions have the potential to answer my question of where to go next. Just by getting ideas of what people need or want, may tell me where my next pivot should go. Or, it might open up a whole new line of business. Don’t get me wrong, it’s scary to think of scrapping everything I’ve worked so hard on… but it’s far scarier to keep throwing money at a solution that no one is willing to pay for.
I’d love to hear your answers to these questions… please post below,
Thanks for reading,
As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,Mike