I talked a little about 2015, and how I’m glad the year is past. For me, 2015 was a big rebuilding year. The problem with rebuilding years is that you usually aren’t “winning”. I often go back to football, whenever your favorite team has a bad season, what’s the common thing people say? “This is a rebuilding year”, “We had to get some pieces in place before we could start winning again”, etc. While this can often be an excuse, sometimes it really is true. The problem is that usually when it is true, it means you were making mistakes in the previous years.
Well, that was exactly what happened with JaveLLin last year. It truly was a rebuilding year for me. I finally found some pieces I was missing, and then I found out that much of what I was spending time and money on, were the wrong things. I was spending $20k to be a vendor for 4 days, when I could have spread that money out to 15 shows, got myself in front of a lot more people, and could have been doing presentations.
I spent the past 6 months trying to get myself into a position to make myself and my company more visible. Yeah, I spent time developing new features, but for me, that’s my reward. If I can get all my marketing stuff done for the day, then I can develop some stuff.
Now that the groundwork is in place, I think I know where I need to pivot my business to get myself back on the winning track. How about you? Are you rebuilding? Or better yet, have been constantly managing things so that you can have a championship team year after year?
Thanks for reading,
As always, thanks for reading and don't forget to check out our SAP Service Management Products at my other company JaveLLin Solutions,Mike