Well, after looking at my budget for this past year so far, I’m realizing it’s time to make some changes. After talking with my cohort Jeff, he was dumbfounded when I showed him just how much it cost me to be a vendor at ASUG/SAPPHIRE this past year. Especially when you take into account just how few leads I got out of the show. So, we’ve been talking about taking a new approach. Focus on the small shows like regional ASUG meetings, and small focus group type meetings, etc.
Now like everything, there’s a trade off. Many companies only send the decision makers to big shows, or only send one or two people to the regional shows, if anyone. So the attendance is certainly smaller, and quite possible that our target audience won’t ever be at these shows. On the flip side, you never know who might show up. So if we could at least get some peers to see what we have, it’s still a victory to help get us in the door. As I’m learning, you never know who might become your champion, and just because you attend the big shows, doesn’t mean anyone will see you there.
I’d love to hear your thoughts on this. Do you attend the little shows? do you ever pay any attention to the sponsors?
Thanks for reading,
Mike