Well, with any small business, everyone wears many hats. Now the problem with that is that it is impossible to do everything. If you’re read some of my other recent posts, you know that I’m struggling with that fact. I try to put in 3 hours or more every night after I work a full day at my consulting job, and put my toddler and infant to bed. I’m finding this isn’t even close to the time I want to be putting into my business.
Now the real question is priority. What is the most important? what is the best use of my time? Damn, I wish I had a better answer to this question, and I struggle with it daily. Part of the reason I still blog daily is just force myself to think. Of course, it’s also to cultivate more potential second customers, but it helps me work out my thoughts as well.
So, my dilemma, I’m a developer, and I’m the only developer in our software company. At the same time, I’ve been spending a lot of time learning marketing… but obviously, it’s not my specialty. Now, the challenge comes in that my partner is not a developer. He writes great specs, but doesn’t code. I’m also way ahead of him in my learning of marketing. All that being said, we are a team… so what matters most? the software or the marketing… I’m leaning toward the marketing, but at the same time, I have major development work to improve Rapier (not to mention the creation of our Field Service Engineer product).
So, I’d love to hear from anyone out there… is it better to hand off the marketing to my partner, even though I’ve been spending more time learning it and focus on development? or do I focus on getting the customers/sales, and then develop when it starts coming in?
Thanks for reading,